Our mission is accident-free biking.
Our journey started when our founder's grandfather was in a serious head-over-handlebar accident after grabbing his front brake too hard. The accident sent him to the hospital with several broken vertebrae in his neck. We were inspired to develop something new for bikes which would eliminate this accident from ever happening again. In 2013, we introduced SureStop technology to the market on adult bikes by partnering with exisiting brands to make SureStop standard equipment on their bikes. After a few years of getting SureStop on adult bikes, we noticed the industry was over looking kids bikes and kids bikes safety. Over 300,000 kids go to the emergency room every year from bike accidents, which is more ER visits than any other childhood activity! We wanted to start a bike brand which would educate the industry on what a safer kids bike looked like. That's how Guardian Bikes was born.
Today, our mission is to prevent accidents, both for the customers of the Guardian Brand and through our partners who offer our SureStop braking system as standard equipment on their bikes.
We are setting an example with Guardian for how the bike industry can make kids bikes safer.
We are excited for you to join the Guardian mission with us!